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SOURCE: Oneida Ltd.
The new co-branded online platform features improvements to ease the shopping experience, an expansion in product offerings, as well as the ability to shop both assortments with one universal cart.
Oneida, NY (PRWEB) October 09, 2012
Proceeding the formation announcement of EveryWare Global, Inc., the global powerhouse signifying the integration of iconic brands Anchor Hocking and Oneida Ltd., the organization is thrilled to release an enhanced consumer e-commerce website. The new co-branded online platform features improvements to ease the shopping experience, an expansion in product offerings, as well as the ability to shop both assortments with one universal cart.
“We wanted to create the opportunity for customers to purchase from these two iconic brands in one shopping experience. Oneida and Anchor Hocking each have their own tab within the website, but purchases are conveniently combined into a universal shopping cart. The site has products to help you with everything from preparing your meal, setting your table and storing your leftovers. Just in time for the holidays with literally thousands of products, the new site truly embodies innovative design and streamlined functionality,” commented Andrew Ruggeri, EveryWare’s Vice President of E-commerce.
Accolades of the terrific breadth of products featured on the site include a combined offering across eight product categories. Exciting new additions include the Stözle drinkware line and a category for product lid replacements.
Beyond the addition of the universal shopping cart, expansion of the website’s enhanced features include the capability to purchase online gift certificates and a broadened shipping distribution network. Receiving outreach and interest from around the world, the site now ships to international customers from over 90 countries.
As a representation of the organization’s esteemed value to customer service, the Oneida.com homepage also proudly displays the STELLAService seal. The seal, awarded earlier this year for an excellent rating in outstanding customer service, is a valuable recognition among online businesses.
With an eye on fueling growth for the future, EveryWare Global Inc. will continue to implement website enhancements and launch new products dedicated to continuous improvement for the customer experience.
Oneida Ltd. is one of the world’s largest designer and seller of stainless steel and silverplated flatware for the consumer and foodservice industries. It is also the largest supplier of dinnerware to the foodservice industry in North America. The company operates in the United States, Canada, Mexico and Latin America, Europe and Asia marketing and distributing tabletop products, which include flatware, dinnerware, crystal stemware, glassware and kitchen tools and gadgets. The company originated in the mid-nineteenth century and has since grown into one of the most recognized brands in the industry. Driven by devotion to design, Oneida prides itself on the finest quality products and modern, decorative and classic tableware collections.
About Anchor Hocking
Since 1905, Anchor Hocking has produced quality glassware in the United States of America. The majority of the products are manufactured at the original site in Lancaster, Ohio. A second manufacturing facility is located in Monaca, Pennsylvania. The company employs over 1,500 associates nationwide.
Anchor Hocking is proud to be a leading glass manufacturer here in America. We strive to maintain high standards to provide the finest quality products in the marketplace today. Our "Made in the U.S.A." logo is featured on our packaging and our website to bring awareness to the consumer of the products manufactured in the U.S. Currently Anchor Home Collection™, Anchor Signature™ and Stölzle products are sourced worldwide.
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