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SOURCE Affinion Group
Customer Engagement Solutions Provider Retains Agency of Record
STAMFORD, Conn. and WOODLAND HILLS, Calif., Oct. 15, 2013 /PRNewswire/ -- Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, today announced an agreement to appoint Consumer Attorney Marketing Group, a boutique advertising agency with more than 20 years of direct response media buying experience, as agency of record for certain direct to consumer products.
"As we accelerate our direct-to-consumer marketing initiatives, we looked to identify companies that offer a significant history of driving results," said Michael Bush, Director of Communications for Affinion Group. "Consumer Attorney Marketing Group offers a substantial portfolio of successful campaigns and experience that can be leveraged to help us grow our subscriber base."
The Consumer Attorney Marketing Group will be responsible for marketing some of Affinion Group's identity theft protection and credit monitoring services.
Affinion Group has offices in Connecticut, Minnesota, Ohio, Tennessee and Virginia. For more information, visit www.affiniongroup.com
About Affinion Group
As a global leader with 40 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,740 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 4,300 employees and has marketing capabilities in 19 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit www.affinion.com.
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