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SOURCE FP1 Strategies LLC
WASHINGTON, Feb. 11, 2014 /PRNewswire/ -- Campaigns & Elections magazine recently chose FP1 Strategies LLC for two of its prestigious Reed Awards. The annual awards recognize the most impactful and successful political, public affairs and grassroots endeavors for the previous year. In 2013, FP1 Strategies was recognized for the following categories: "Best TV Spot: Statewide of Special Election Campaign" and "Best TV Spot: Independent Expenditure, Public Affairs Advocacy, or Ballot Initiative."
The two ads – "Haynesworth" for the Cuccinelli for Governor Campaign and "Addicted" for Public Notice – were developed and produced by FP1 Partner Jon Downs and the firm's creative team. Each garnered significant earned media coverage and yielded a positive, quantifiable impact on both campaigns.
The fact that Campaigns & Elections recognized both ads is also a testament to the range and diversity of FP1's work. "Haynesworth" was emotionally moving – even for ardent opponents of Attorney General Cuccinelli. "Addicted," meanwhile, made viewers laugh. And while both ads came from opposite ends of the spectrum, they both succeeded in delivering each campaign's message forcefully and memorably.
"We are thankful to Campaign & Elections for recognizing FP1's work and to the hardworking members of our team who made both ads possible," said FP1 Partner Jon Downs. "FP1 strives to produce work that is unique in its creativity and has strategic precision. We think 'Haynesworth' and 'Addicted' are both good examples of that commitment and our overall vision as a firm."
"At FP1, we pride ourselves on the amount of thought and work that goes into every product that we put out," said FP1 Partner Danny Diaz. "The end result is ads that break through the clutter and capture the attention of the audience. We are thankful to Attorney General Cuccinelli and Public Notice for giving us the opportunity to produce great work on their behalf."
About FP1 Strategies
FP1 Strategies LLC is a public affairs, advertising, grassroots and media relations firm led by partners Terry Nelson, Jon Downs, Danny Diaz and Rob Jesmer.
FP1 Strategies offers a host of services including: public affairs campaign management, grassroots coalition building and management, paid advertising, media placement, press relations, crisis communication expertise, and new media and online grassroots advocacy.
Terry Nelson is one of the most influential political operatives in the nation's capital, having played senior roles in numerous political and public affairs campaigns. Nelson served as the political director for President George W. Bush's 2004 campaign and as Senator John McCain's campaign manager in 2008.
Jon Downs is an award-winning writer and producer who has developed strategy and advertising for political candidates and issue campaigns across the country. Downs was named one of the top 10 political consultants to watch by Politico and won eight Pollies in 2012, including best Republican advertising campaign for his work on behalf of Congressman Ron Paul.
Danny Diaz most recently was a senior adviser to Attorney General Ken Cuccinelli's gubernatorial campaign, as well as advising Governor Mitt Romney's campaign for president. During the 2010 cycle, Diaz was the lead consultant on two of the most closely watched political races in the country, Mark Kirk for Senate and Susana Martinez for Governor. He has worked on various public affairs campaigns and was previously communications director at the Republican National Committee (RNC).
Rob Jesmer joined FP1 Strategies as its fourth partner in 2013. Most recently, Jesmer was executive director of the National Republican Senatorial Committee (NRSC). During his four years as executive director, Jesmer oversaw an effort that netted five GOP seats and raised over $200 million. In addition to his work at the NRSC, Jesmer managed Senator John Cornyn's successful re-election campaign in 2008 and served as the southeast regional political director for the RNC in 2006.
To learn more about FP1 Strategies, click here.
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