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SOURCE Trucking Moves America Forward
Partnership Includes TMAF/Love's Co-Branded NASCAR
WASHINGTON, April 30, 2014 /PRNewswire-USNewswire/ -- Trucking Moves America Forward (TMAF) gained momentum with its first major partnership, announcing an agreement with Love's Travel Stops, one of the nation's largest family-owned and operated travel stops. This comes days after TMAF shared it had raised more than a half-a-million dollars since its March launch.
The partnership kicks off with the unveiling of a newly designed No. 38 Love's Travel Stops car featuring the TMAF logo at Talladega Superspeedway this Sunday, May 4. The paint scheme will run on the car, driven by David Gilliland, for eight races in the NASCAR Sprint Cup series. The partnership also includes additional promotion of the new industry-wide campaign.
"Love's is a vital player in the travel and trucking industries with the potential to reach millions of Americans with TMAF's message," said Kevin Burch, TMAF vice chair and president of Jet Express. "The goal of TMAF is to promote the benefits of the trucking industry and Love's – as a family owned company that cares about making a positive impact in their communities – can do just that by empowering and mobilizing TMAF supporters nationwide."
TMAF – launched at the Mid-America Trucking Show – is an industry-wide image and internal education initiative informing policy makers, motorists and the public about the benefits of the trucking industry to help build a ground swell of political and grassroots support necessary to strengthen and grow the industry.
"Our partnership with TMAF represents our deep commitment to preserving one of the nation's strongest industries," said Jon Archard, director of fuel marketing at Love's. "We, as members of the trucking industry, understand the inherent value of trucking and its community, and are proud to join a movement that will remind the nation why trucking is vital to our economy."
For more information on the TMAF/Love's Travel Stop Partnership visit www.truckingmovesamerica.com
About Trucking Moves America Forward
Trucking Moves America Forward aims to establish a long-term industry-wide movement to create a positive image for the industry, to ensure that policymakers and the public understand the importance of the trucking industry to the nation's economy, and to build the political and grassroots support necessary to strengthen and grow the industry in the future. . To learn more, go to www.truckingmovesamerica.com, Facebook (www.facebook.com/TruckingFWD), or follow @TruckingFWD on Twitter.
Founding members of the movement include: ACT1, Allison Transmission, American Trucking Associations (ATA), Bendix Commercial Vehicle Systems, Bridgestone Commercial Solutions, Bulldog Hiway Express, Castrol Heavy Duty Lubricants, Combined Transport, Inc., Cummins Inc., Daimler Trucks North America, Dana Holding Corporation, Detroit Diesel Corporation, Eaton Corporation – Roadranger, GE Capital, Goodyear, Great West Casualty Company, Hahn Transportation, Inc., Hendrickson, International, J.J. Keller & Associates, Inc., Jet Express, Inc., Kenworth Truck Company, Longistics, Love's Travel Stops, Mack Trucks, Inc., Meritor, Michelin, Motor Carrier Service, Inc., Old Dominion Freight Lines, Omnitracs Inc., Owner-Operator Independent Drivers Association (OOIDA), Pegasus, Peterbilt Motors Company, Randall Reilly, Tennant Truck Lines, Tennessee Express, Inc., TransTech, Truckload Carriers Association (TCA), TRW and Volvo Trucks.
About Love's Travel Stops & Country Stores
Founded in 1964 by Tom Love, Love's Travel Stops & Country Stores is headquartered in Oklahoma City, Okla., and remains entirely family-owned and operated. With more than 300 locations and 180 Love's Truck Tire Care centers in 39 states, Love's approximate growth rate is 20 stores per year. Love's is currently ranked No. 9 on Forbes Magazine's annual listing of America's Largest Private Companies. To learn more, go to www.loves.com, Facebook (www.facebook.com/lovestravelstops), or follow @LovesTravelStop on Twitter.
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